An integrated campaign done in participation efforts for NEWater's 2022 Competition. The brief given was to promote NEWater, raising awareness on the importance of water conservation.
From research, I've decided to primarily target secondary school students who are old enough to try understanding the topic, and secondarily target families with young children, for increased exposure.
Concept Ideations
I settled with "Water Starts With U" as it had a more personal touch (in terms of reaching out to
the community) and I wanted to integrate in the characters from my first concept ideation for a heighten
sense of relatability to our Singaporean culture.
A interactive roaming exhibit that ventures to different heartlands in Singapore.
IG posts to promote the exhibit.
IG story to introduce the campaign's characters.
Public transport poster ads to promote the social media page, introducing the campaign to the public
